Let’s go glamping! An analysis and pitch to start a camping business

Tentrr recently landed an infusion of cash from it’s first Series A round. Read about it here.

Tentrr makes it easy to get into camping by providing the whole base camp – tent, toilet, grill, etc. Plus, each camping spot is private and generally on plots 10+ acres in size. The experience will cost you in the range of $100-200.

camping photo

Why glamping

I love camping but in Texas the challenges are similar to what the Tentrr founders expressed – state parks are busy, booked months in advance, and offer very little private area to enjoy. Those challenges are compounded with my family of five. As a father, with all those strangers everywhere, I’m constantly scanning to make sure my kids are within eye site and safe. It’s not exactly an enjoyable experience – not to mention all the effort required to pack and unpack for everyone.

Enter Tentrr. Base camp: Done. No strangers to worry about: Done. Unique experience in the outdoors: Done. Love it.

Given the growth in camping, outdoor experiences, and experiences in general – this seems like a space ripe with opportunity! As an exercise, I did a quick analysis of the camping space and created a mockup pitch deck with my findings including the opportunity size, competitive landscape, and feature table analysis.

As a product manager, I enjoy doing this type of analysis. If you like this pitch, and want a co-founder, hit me up!

key photo

The key to this opportunity

The key in this opportunity is to lock up unique camping spots by developing relationships with land owners. Better yet, secure exclusive contracts with owners before anyone else can. Then you have something unique that cannot be replicated which could then be sold to Tentrr, Hipcamp, AirBnb Experiences, etc.

By its nature, this is a slow process and requires boots on the ground – talking to people one-on-one and scouting out properties. There is a natural growth inhibitor – time. Obviously more money, means more people, and faster increase of camping spots but it’s still a labor intensive process. Tentrr plans to go from 100 to 1,000 sites in 2018. I’m guessing the majority of their Series A cash will go towards hiring camping spot scouts and salespersons.

As Tentrr grows their locations in the East and West coasts, that leaves Texas, Colorado, the whole Midwest wide open. If we started today, we’d be two years behind Tentrr but I think a company could still be built that could reasonably compete with Tentrr or be sold to them in a few years time, say 2-5 years.

Here’s the pitch deck…

Want to start Glamping Co.? Let me know!

– Nathan Glass

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