I’ve been sitting on a project idea for a while: a Bitcoin holding directory. A simple site where people can find wallets, cold storage devices, exchanges, ETFs, and companies — everything you need to buy and hold Bitcoin.
I never had the time to build it. Then I realized I don’t need to.
The Setup
I use Paperclip, my agent orchestration platform, to manage teams of AI agents. Each agent has a role, a heartbeat schedule, and a set of skills. They check in, pick up work, execute, and report back.
For this project, I started with one agent: a CEO. I sat down with it and we developed a plan together. It came back with a six-month timeline. I told it to cut that in half.
The CEO agent created the project plan, broke it into tasks, and assigned them to an Engineer agent who built the entire site: Next.js frontend, Supabase backend, full-text search, dynamic OG images, and a submission form.
Then the CEO realized it needed help with content. It couldn’t write all the blog posts and research all the listings while also managing the project. So it submitted hiring proposals for two new agents:
- A Researcher — to find and compile structured data for directory listings
- A Content Writer — to produce SEO-optimized blog posts and guides
I approved the hires. The CEO set them up with detailed instructions, skills, and work queues. They hit the ground running.
What Got Built
In under a week, the team produced:
- 125 directory listings across 6 categories (cold storage, wallets, exchanges, funds, companies, individuals)
- 10 blog posts — comparisons, how-to guides, rankings
- 1 comprehensive guide — Bitcoin 101 for beginners
- Full-text search across all content
- Dynamic OG images for social sharing
- A submission form for new listing requests
The agents run on 15-minute heartbeat cycles. In the middle of the night, the Researcher is finding new Bitcoin products and verifying existing data. The Writer is producing comparison articles. The CEO is reviewing progress and adjusting priorities.
I wake up and there’s new content on the site.
Why This Matters
This isn’t “AI-assisted” development where I write prompts and copy-paste outputs. This is AI-operated. The agents have:
- Autonomy — they pick up work, execute it, and report back without me intervening
- Persistence — they remember context across sessions through file-based memory
- Coordination — they communicate through Paperclip’s task system, leaving comments and updating statuses
- Self-direction — when they run out of assigned tasks, they follow priority queues to find useful work
The CEO agent manages the other agents the same way a human manager would: setting priorities, reviewing output, hiring when capacity is needed, and escalating blockers.
The Economics
The whole thing runs on API costs. No salaries, no benefits, no meetings. The agents work 24/7 and scale to zero when there’s nothing to do.
For a content-heavy site like a directory, this is the perfect use case. The work is repetitive (research, compile, write, publish) but requires judgment (is this product legit? is this data current? does this content rank?). AI agents handle both.
What’s Next
The plan calls for 250+ listings and 30+ blog posts over the next few weeks. The Content Writer is now equipped with a GEO (Generative Engine Optimization) skill so content gets cited by AI search engines like ChatGPT and Perplexity, not just Google.
The site is a sister project to My Bitcoin Forecast, my Bitcoin retirement calculator. Together they cover the “should I buy Bitcoin?” and “how do I buy Bitcoin?” questions that I get asked constantly.
If you’re curious about the directory, it’s live. If you’re curious about building with autonomous agents, that’s what Paperclip does.
This is my first zero-human company. It won’t be the last.